INSIGHTS +
BRAND STRATEGY
A strong brand is critical for building connections with customers. A successful brand strategy can help improve loyalty, drive brand awareness, build repeat business, and inspire word-of-mouth marketing and referrals. We begin with deep customer + market research and insights. From there we solidify a brand strategy for our clients that helps achieve strategic business and brand outcomes.
If your brand is how you present your business to the world, your branding strategy is the scaffolding that holds it up.
NAMING
It delivers strategic impact. It helps create an emotional connection that give people reasons to care, to belong and to make a choice. We take into consideration all of the marketing activities that affect the brand image, such as positioning and the design of your logo, packaging as well as the product or service itself.
Product naming is considered a critical part of the branding process.
CREATIVE DEVELOPMENT + IMPLEMENTATION
Just as a child's creative activity can help teachers to learn more about what the child may be thinking or feeling, our creative process with our client provides opportunities for trying out new ideas, and new ways of thinking and problem-solving. This creative process ensures that we develop a brand promise that is relevant and differentiates you from the competition.
Creating dynamic and emotionally derived brand expressions through imagination.
Our Process
I worked beside Kim, managing her directly, for many years. She is without a doubt the most talented designer I have ever had the pleasure to work with. No matter the request, the timeframe, or the circumstances, Kim was able to come up with extraordinarily creative ideas that almost always hit the nail on the head the first time, taking into account the objective, the culture and the need for the design — while bringing a perspective, style and beauty that far exceeded anyone's expectations. In addition, she was always curious, had an insatiable desire to continuously learn and grow, and never failed to stretch or surprise us. She is incredibly fast, extremely intuitive, and is a blast to collaborate with and simply be around. I highly recommend her!"
Grace Bulger
Chief Vision Officer at The Well Advertising, Inc.
WOW she is good!!! Kim has always delivered innovative, quality work that has far exceeded my expectations. Her creativity and unique approach to getting me what I need has been unbelievable."
Michael Croy
National Director of Business Continuity / Senior Principal Advisor at Forsythe
Awards & Recognition
What are you looking
to visualize?
To create a brand that is powerful and unique to your business, we start by by asking the right questions.
From there we provide direction, clarity and inspiration for the creative process to begin.
