Sea Life Conservation
Brevard Zoo + East Coast Zoological Foundation

OBJECTIVE
Design a visually impactful brand identity, website, and sales materials to showcase Brevard Zoo and East Coast Zoological Foundation's historic campaign: "Our Legacy". Their campaign's mission is to build a world-class aquarium and conservation center on Florida's east coast.
SOLUTION
Working closely with key team members, a series of brand identity concepts for "Our Legacy" were created, taking into consideration colors and fonts that embodied the feel of organic sea environments and the visual impact "Our Legacy" had to convey.
Once the identity had been established, we were able to create a microsite for the aquarium initiative that told their comprehensive and compelling story, utilizing visual components of the identity, visual imagery and color palette throughout the website.
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