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FUEL Energy

Design a visually impactful brand identity and website showcasing FUEL energy products through a modern, sleek design. Emphasize their competitive advantage: energy and isotonic powder formulas specifically designed to complement endurance training.



A series of brand identity concepts were created. The branding took into consideration colors and fonts that kept in line with the current sports energy space. The bold white all caps FUEL customized font and the blue flame help to showcase the product line's potential.

Once the identity for FUEL had been established, we were able to create a website that was visually interesting while allowing for a comprehensive and compelling story. We did that by utilizing visual components of the identity and carrying that throughout the website.

The home page was an integral part of telling the story of what their products help to achieve when using the FUEL product line, utilizing the words "Fuel Your Body. Ignite Your Potential" as a payoff to the brand identity. A custom hover effect was also added to reveal the various products within the FUEL Energy line.

Additional site features include:

• Parallax scroll

• Reveal scroll

• Custom hover/click buttons

• Membership page

FUEL Energy line provides a convenient boost of carbohydrate to help power workouts to train more effectively. The line of products include energy and isotonic powder formulas specifically designed to complement loading strategy in the days and hours running up to endurance training, race, or events.

FUEL Energy

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